Clothing, shoes and accessories make up the fastest-growing segment of the global online shopping industry and are now second only to books among the most popular goods bought on the internet, research says.
Recent British Retail Consortium figures showed high street sales for July were 0.9 per cent lower than the previous month.
Clothing performed the best in the month with a rise of 22.8 per cent, fuelled in part by the unseasonably cold and wet weather. Gifts came out worst with a fall of five per cent. Electricals, which have performed poorly since the New Year, rose by seven per cent. Researchers put the rise down to the launch of the iPhone 3G and sales of TVs in anticipation of the 2008 Olympics.
The increase in clothing/footwear sales demonstrates consumers' ever increasing familiarity with e-retailing, extending their shopping behaviour into more and more categories. Even the electrical sector, which is highly susceptible to falling consumer confidence, is seeing good growth driven by the increased choice, price transparency and convenience that online has to offer."
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